Here are the Words Realtors are Not Allowed to Say (2024)

Here are the Words Realtors are Not Allowed to Say (3)

What if, in your profession, you learned that you cannot utter certain words.

Say what?

It’s true, and here’s a real life example.

My friend Bree is a realtor. She’s been in the business for 25 years, and she’s very good at what she does. Like all in her profession she stays current by taking continuing education classes.

Last week over coffee she said she had to review (once again) all the words and phrases realtors can no longer say. Some in person, and others in ads.

Wow. What kind of words, I asked.

As a wordsmith myself I tried to think of what she was referring to. Was it “dirty words,” like those that were banned from the airwaves years ago until the FCC began to lighten up.

“For starters, I’ve got to remember to never use the word family when I’m showing a family a family-like house,” she laughed, a bit sarcastically.

No way.

“Yep, we can’t slip up and use the word family as it relates to real estate.”

That’s the dumbest thing I’ve ever heard I told her.

Here are the Words Realtors are Not Allowed to Say (2024)


What words can realtors not say? ›

Real estate agents could face fines as high as $110,000 for using certain wrong words in their listings, and C) how innocuous many of the words are on HUD's Fair Housing 150-Banned Words/Phrases List, such as: Board Approval, Couple, Disabled, Employed, Empty Nesters, Exclusive, Executive, Families, Family, Golden Age, ...

What words violate the Fair Housing Act? ›

Phrases and Words To Avoid

“No pets” is okay; “no children” is not. It is also illegal to advertise for a “Christian roommate,” or to indicate any other type of religious preference. HUD provides Fair Housing advertising guidelines as to what is acceptable in Fair Housing advertising.

What questions can realtors not answer? ›

So for agents, answering any inquiries about them can be risky, even if a buyer's asking out of curiosity. This may include questions such as, “Do families with children live in this area?”, “Is this a good place to raise kids?”, or “Is this a good place for me as a single?” and other similar ones.

What is an insulting real estate offer? ›

A lowball offer, or an offer price that's significantly lower than the listing price, is often rejected by sellers who feel insulted by the buyers' disregard for their property.

What is unethical REALTOR behavior? ›

Unethical agents will often use fraudulent misrepresentation to win a listing, sell a property faster, or push for a property to sell faster. Such actions violate ethical standards and are illegal in many jurisdictions.

Which of the following would most likely be a violation of fair housing laws? ›

Housing providers who refuse to rent or sell homes to people based on race, color, national origin, religion, sex, familial status, or disability are violating federal law, and HUD will vigorously pursue enforcement actions against them.

What is the simple definition of blockbusting? ›

block·​bust·​ing. : profiteering by inducing property owners to sell hastily and often at a loss by appeals to fears of lowered values because of threatened minority encroachment and then reselling at inflated prices. Note: Many states have statutes prohibiting blockbusting by real estate agents.

What does familial status mean? ›

Familial status covers: families with children under the age of 18, pregnant persons, and. any person in the process of securing legal custody of a minor child (including adoptive or foster parents).

What is the most common complaint filed against REALTORS? ›

Meseck, the most common complaints involve:
  • Septic systems.
  • Solar leases.
  • Failure to disclose and Seller's Property Disclosures.
  • Water rights.
  • Miscommunication.
  • Agent-owned property and additional supervision.
  • Multiple offers.
  • Unpermitted work.

What do REALTORS see as their biggest threat? ›

Top 5 Threats Real Estate Agents Need to Know About
  1. Interests rates and the economy. As interest rates continue to rise, expect to see several changes in commercial and residential real estate markets. ...
  2. Affordability. ...
  3. Immigration. ...
  4. Politics. ...
  5. Technology.
Feb 1, 2019

Why I failed as a realtor? ›

Three common mistakes that agents make are inadequate prospecting, failing to market properties in ways that lead to timely sales, and not following up with clients to maintain relationships. Real estate agents must be motivated because generating leads and properly marketing listings takes creativity and hard work.

Why is my realtor ignoring me? ›

REALTORS® use a variety of marketing tools to market themselves and their listings. If you're running into communication problems with your agent, first find out if you're calling or emailing their current and preferred phone or email. If you're calling their office line, they may not check that voicemail box often.

How do you politely break up with a realtor? ›

Ask them if there's a good time for you both to talk, so they can be mentally prepared for the rejection. During your scheduled call, tell your real estate agent you've chosen to work with someone else and thank them for their time. They may ask if you've signed an exclusivity agreement with someone else.

How do you tell a realtor you don't want to use them? ›

Say goodbye in writing

Once you've decided to dissolve the partnership, nicely inform your agent you no longer want to do business together—and be sure to do it in writing. (Unless you signed a buyer/broker agreement with a REALTOR®, you are not legally required to stick with the agent.)

What are buzz words in real estate? ›

100 Real Estate Words That Sell
  • alluring.
  • architecture / architectural.
  • attention-to-detail.
  • beamed ceilings (wood)
  • beautiful.
  • brand new.
  • breathtaking.
  • bright.

What do realtors struggle with the most? ›

Market Fluctuations

Nothing stays the same in real estate. This places agents at the mercy of interest rates, inventory, and the economy itself. In a slow market, most agents struggle to make sales – while better economic times can bring bidding wars, which can make it equally difficult to close a deal.

Can realtors cold text? ›

Why is cold texting illegal for real estate agents? In North America, cold texting is a form of spam texting. If your real estate leads don't explicitly sign up for your promotional texts, you could open your business up to legal consequences.

What are the rules for do not call list for realtors? ›

As a salesperson, you are required to follow all rules associated with the DNC Registry. Additionally, The National Association of Realtors® (NAR) states, “Realtors® cannot call people who are on the Do-Not-Call Registry to entice them to buy or sell a home or property.”


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