Which term should be avoided in real estate advertising?
Phrases and Words To Avoid
“Oh yeah, in real estate advertising, you'll definitely pay fines if your ad includes words like empty nester, no children, perfect for two, golden age, mature, cripple, religion or religious . . . and there are others,” she answered.
In nearly all housing, including private housing, public housing, and housing that receives federal funding, the Fair Housing Act prohibits the making, printing and publishing of advertisem*nts that indicate a preference, limitation or discrimination because of race, color, religion, sex (including gender identity and ...
Examples of Discriminatory Advertising
Examples include statements such as “no kids,” “Christian housing,” and “English speakers only,” all of which could be considered unlawful forms of advertising.
Only advertise listed properties with authorization from the listing agent. Identify yourself as a real estate agent and include the name of the brokerage firm you work within all advertising. Be totally honest in your advertising by avoiding exaggerations and misrepresentations about the property.
Some examples of unethical advertising include misleading advertisem*nts, discriminatory advertising, making false health claims, and using fear tactics in ads.
According to clause 6 of the ASCI Code, tobacco products, alcohol and gambling are prohibited from being advertised.
Real estate agents could face fines as high as $110,000 for using certain wrong words in their listings, and C) how innocuous many of the words are on HUD's Fair Housing 150-Banned Words/Phrases List, such as: Board Approval, Couple, Disabled, Employed, Empty Nesters, Exclusive, Executive, Families, Family, Golden Age, ...
It is illegal discrimination to take any of the following actions because of race, color, religion, sex (including gender identity and sexual orientation), disability, familial status, or national origin: Refuse to rent or sell housing. Refuse to negotiate for housing. Otherwise make housing unavailable.
The federal Fair Housing Act prohibits discrimination in housing-related transactions, including advertising, based on race, color, religion, national origin, sex, disability, and familial status (called “protected characteristics”).
What is inappropriate advertising?
We value diversity and respect for others, and we strive to avoid offending users, so we don't allow ads or destinations that display shocking content or promote hatred, intolerance, discrimination, or violence.
Solution. The false, misleading, and vulgar advertisem*nt should be avoided.
All advertising of residential real estate for sale, rent, or financing should contain an equal housing opportunity logotype, statement, or slogan as a means of educating the homeseeking public that the property is available to all persons regardless of race, color, religion, sex, handicap, familial status, or national ...
Summary. If you follow these 5 Golden Rules for Property investing i.e. Buy from motivated sellers; Buy in an area of strong rental demand; Buy for positive cash-flow; Buy for the long-term; Always have a cash buffer. You will minimise the risk of property investing and maximise your returns.
All real estate advertisem*nts must include the licensed name of the brokerage firm. No real estate advertisem*nt placed or caused to be placed by a licensee shall be fraudulent, false, deceptive or misleading.
Advertisem*nts are a fundamental aspect of the real estate profession; not only do they procure potential customers and clients, but advertisem*nts are often a representation of a licensee and brokerage's ability to complete a transaction accurately and professionally.
A Pepsi Ad Tries to Cash in on Activism
A protestor beckons for her to join, so she takes off her wig, and joins the march. Later on, she hands a Pepsi to a police officer manning the demonstration. Activists reacted negatively.
(1–3) Children aged 8 and younger lack the cognitive ability to recognize advertising's persuasive intent and are unable to discriminate between commercial and noncommercial content. (4) But even up until age 11, kids do not fully understand advertising.
The Competition Act
Among these prohibited acts are: false or misleading advertising; deceptive marketing practices; and false and misleading representations.
Marketing communications should respect human dignity and should not incite or condone any form of discrimination, including that based upon race, national origin, religion, gender, age, disability, or sexual orientation.
What is allowed in advertising?
Any advertising your business produces must be legal, decent, honest and truthful. Your advertising must not contain any statements or omissions likely to mislead consumers.
A realtor is a licensed real estate agent or broker who is a member of the National Association of Realtors.
Don't use confusing words or anything that may make people think one idea is true when it's really not. For example, you can't use the term “free” if you are receiving compensation from any source. Any time you advertise, you have to use a true picture to avoid deceiving people.
block·bust·ing. : profiteering by inducing property owners to sell hastily and often at a loss by appeals to fears of lowered values because of threatened minority encroachment and then reselling at inflated prices. Note: Many states have statutes prohibiting blockbusting by real estate agents.
An example could be someone with osteoporosis who needs a grab bar installed in the bathroom. It is important to note, that just because disability is the most common basis for filed fair housing complaints, it does not necessarily mean that it is the one that occurs most often.
References
- https://www.shaalaa.com/question-bank-solutions/answer-in-one-sentence-what-type-of-advertising-should-be-avoided-concept-social-responsibility_159532
- https://propertyinvestorsnetwork.co.uk/property-investing-golden-rules/
- https://milnepublishing.geneseo.edu/good-corporation-bad-corporation/chapter/6-marketing-ethics-selling-controversial-products/
- https://quizlet.com/745047766/unit-4-flash-cards/
- https://support.google.com/adspolicy/answer/6015406?hl=en
- https://www.clickguard.com/blog/unethical-advertising-examples/
- https://www.hud.gov/program_offices/fair_housing_equal_opp/advertising_and_marketing
- https://www.merriam-webster.com/dictionary/blockbusting
- https://www.hud.gov/sites/dfiles/FHEO/documents/BBE%20Part%20109%20Fair%20Housing%20Advertising.pdf
- https://medium.com/illumination/here-are-the-words-realtors-are-not-allowed-to-say-e5452bd19593
- https://nwfairhouse.org/media/documents/Disability.pdf
- https://www.hud.gov/program_offices/fair_housing_equal_opp/fair_housing_act_overview
- https://www.investopedia.com/ask/answers/101314/what-are-differences-among-real-estate-agent-broker-and-realtor.asp
- https://sdnews.com/words-you-cannot-use-in-real-estate/
- https://blog.homesandland.com/real-estate-advertising-rules-to-know
- https://www.superiorschoolnc.com/career-hub/grow/real-estate-advertising-ethics-101/
- https://www.financialeducatorscouncil.org/stop-advertising-to-kids/
- https://www.lexpert.ca/legal-faq/the-lexpert-guide-to-canadian-advertising-law/376232
- https://www.dfalaw.co.uk/faq_type/what-are-the-rules-relating-to-advertising/
- https://carta.fiu.edu/gsc-creative/2018/08/15/4-examples-of-bad-advertising-learn-what-not-to-do/
- https://nationalfairhousing.org/responsibleadvertising/
- https://dopl.idaho.gov/wp-content/uploads/2023/11/REC-Guideline-13-rev-3.22.pdf
- https://www.fairhousingjustice.org/wp-content/uploads/2018/04/FINAL-Fair-Housing-and-Advertising-Fact-Sheet-1.1.pdf
- https://www.lexology.com/library/detail.aspx?g=13499538-2b53-4377-aafa-1f935f7d40b3
